Experience
Sr. Strategist
Cardwell Beach
Full-time Jun 2019 -
Remote
I helped companies assess their current marketing situation to get a clear sense of what’s working and what's not. Then I worked closely with our Chief Strategy Officer, as well as specialists in SEO, Paid Ads, Content Creation, Branding, etc. to create and implement effective, high return marketing strategies in sectors like healthcare, construction, B2B services.
Freelance Sales & Marketing Professional
Various Organizations
Oct 2013 - Jun 2019 · 5 yrs 9 mos
Remote
Used online tools like Google Advanced Search and online databases to continually research small law firms, contractors, digital marketing companies, therapists, and other small business service providers to find the best prospects for my client's offerings.
Cold called these companies, maneuvering passed gatekeepers to directly pitch the decision maker services that would bring value to his or her business.
Built rapport and assessed their needs, selling them on value, never price.
Onboarded new clients and continued building rapport after the close to ensure they stayed on past any initial free trial period.
Through relationship building, developed and extensive network of referral business.
Account Manager
Edicom
Feb 2012 - Aug 2013 · 1 yr 7 mos
New York City
Developed relationships with existing clients and continuously prospected for new ones
Developed a customized approach to each client's particular needs.
Wrote, edited and translated marketing material on a regular basis
Performed regular product demos and explained the benefits of using Edicom’s software. Oftentimes, as part of a team, acting as liaison between Edicom’s developers and the client's IT Team.
Compiled weekly and quarterly status reports as well as establishing targets for future success.
Administrative duties: Making travel preparations, powerpoint presentations, managing client databases, etc.
Sr Team Leader
Jacob Fleming Conferences
Mar 2007 - Feb 2009 · 2 yrs
Barcelona, Spain
Researched potential clients in the financial services sector using google and other online tools and contacted them by phone and email.
Developed a unique and dynamic sales strategy for each potential client.
Helped the producer organize the events and got feedback from potential attendees about what they wanted to see covered.
Explained the benefits of attending our events and followed through on the sales process.
Confirmed prompt payment through the client’s accounts payable department.
Maintained positive contact with the client after the event to secure future business and possibly referrals.
Recruited and developed new sales reps.
Bartender/English Tutor
Philharmonic Pub
Sep 2005 - Mar 2007 · 1 yr 7
Barcelona, Spain
Bartender at a British pub in Barcelona called The Philharmonic and at a few other pubs in the area.
Responsible for handling cash and balancing the till.
Helped provide a positive atmosphere to ensure repeat business.
Taught private English lessons.
Ticket Sales Coordinator
Laugh Factory
Mar 2002 - Jun 2005 · 3 yrs 4 mos
New York, NY
Implemented gorilla marketing tactics such as going around to universities in the Northeastern US to sell tickets to the comedy club in Times Square, NY.
I would go online first and find the largest lecture halls, the ones that fit hundreds of students and then when classes were scheduled.
I would then show up before the professor was finished setting up and explain that I was with "Special Events" and ask if I could make an announcement.
The professors didn't usually ask any questions, just waved me over to the podium but sometimes they'd even hand me their microphone. Once I got the green light, I'd get on stage and give a three minute presentation about how awesome the comedy club is and how we had discounted tickets for sale, I'd make a few jokes and often engage the professor in the presentation.
After my pitch was done and I had the students excited about the idea of going, I'd close by asking "Who wants to go?" and raise my hand. That's when dozens of students would raise their hands and I'd get off the stage and walk around collecting money, handing out tickets. Students as far as Boston would buy tickets to a show because in their mind, they saw it as a reason to take a trip to NYC.
This job required a great deal of planning, research and a bit of courage but I learned that when done right, these outside the box tactics where tremendously effective for generating sales and income.
Stock Broker
Morgan Wilshire/JP Turner
May 2000 - Dec 2002 · 2 yrs 8 mos
Greater New York City Area
Prospected potential clients by phone.
Presented them with investment opportunities in the stock market.
Presented clients and potential clients with a cost benefit analysis as well as risk assessment for each particular trade.
Developed rapport with clients and maintained positive client relations to ensure future business.